pixel

Cerveza Tecate – The Pride of Baja
By Greg Niemann

Cerveza Tecate – The Pride of Baja

By Greg Niemann

Tecate Logo Baja
Tecate Brewery
Tecate Logo Baja

The most ubiquitous symbol in Baja California is undoubtedly that of Tecate Beer, the “cerveza” that is a source of pride to Bajacalifornios. The familiar red and gold symbol is seemingly everywhere, huge signs above every bar, restaurant, and market where the product is sold.

Card tables, umbrellas and white plastic chairs are emblazoned with the logo and provide an obtrusive backdrop for many functions, even weddings, graduations and quinceñeras (a girl’s 15th birthday coming-out celebration). The Tecate logo is almost always visible whenever you rent party equipment.

But most party attendees could care less, in fact many love it. They grew up with Baja California’s most popular product and consider Tecate to be Mexico’s best beer, if not the world’s best.

It started in 1944 when Alberto Aldrete took over an old brick building in the Baja border town of Tecate that had been producing vegetable oil. Aldrete was operating a small malt factory in town and had been brewing a beer as a sideline for over a year. He named his new brew after the town and it became the first maquiladora in Baja California.

In 1954 the Tecate Brewery was sold to Cervecería Cuauhtémoc Moctezuma, a major brewery based in Monterrey, Mexico. Founded in 1890, Cervecería Cuauhtémoc has been producing Bohemia and Carta Blanca beers.

In 2010 the entire Cuauhtémoc operation, including Tecate, was acquired by the estimable Dutch conglomerate Heineken International. The Cuauhtémoc brewery continues to produce Bohemia, Carta Blanca, Superior, Sol and Dos Equis in several different locations. Today Tecate, Tecate Light, Tecate Titanium, and Tecate Michelada Cocktail are produced in the Tecate Brewery. Tecate is sold in both distinctive red and blue aluminum cans and in twist-top bottles. Tecate Light came out in 1992, and in 2013 Tecate Titanium, which contains a greater amount of alcohol, was launched.

Tecate Light has just 110 calories, 3.9 percent ABV, and 7 IBU (compared to Tecate Original’s 141 calories, 4.5 percent ABV, and 13.5 IBU). The company states that the Michelada Cocktail is made with Tecate beer, tomato juice, salt, lime, and “a little extra spice.”

The Tecate beer that is exported is of a slightly lesser alcohol content, but that doesn’t make it any less popular north of the border. Tecate has the highest canned beverage sales of any import to the U.S. While available in the U.S. for years, in 2017 Heineken announced that Tecate would be exported worldwide.

Tecate Brewery Baja
Tecate Brewery
Tecate Brewery Baja

Tecate’s international acceptance goes beyond North America. It has garnered prizes in competitions in Madrid, Rome and Paris. The mother brewery Cuauhetemoc is the only Mexican company to earn the distinguished ISO 9002 international designation based on the consistent high quality at its seven production plants.

For decades, Tecate beer was one of the major sponsors of the SCORE Tecate Baja 1,000 off-road race and the Rosarito-Ensenada 50-Mile Bike Ride, and many other promotions throughout Baja California. It’s also sold at Padre’s games in San Diego and has become a tradition at many other Southern California sporting events.

Tecate is “the official beer of boxing.” It has financially supported the sport since 2007, when it sponsored the Oscar De La Hoya-Floyd Mayweather fight. It also endorses individual fighters.

Marketing the Tecate Brand

For years, Tecate’s advertising was aimed at men. For example, note this ad: “Unmistakably bold, Tecate is the #1 preferred beer in Mexico and is now enjoyed in 16 markets across the globe. A true champion of men, Tecate encourages fans to always be bold. How bold? You take it from here.”

To help broaden the appeal, in 2017 Heineken USA promoted Esther Garcia Martín to Tecate Vice President of Marketing. Garcia said “Joining a brand that stands for masculinity both in Mexico and the U.S. — it was cool, it was a challenge.”

Originally at Heineken Spain, Garcia was later the Innovation team leader at Heineken USA where, among other projects she helped introduce the new Amstel XLight. She is known for partnering Heineken with the Champions League, a soccer league that counts more than 4.2 billion fans globally.

As Tecate VP, she touted the Tecate brand across genders and cultures, emphasizing its versatility at family meals and its low-calorie appeal. She solidified Tecate’s reign in the world of boxing, and increased market share in soccer. Garcia has a history of affinity for boxing and soccer, and that personal passion increased Tecate’s presence in major sporting events

Her involvement in boxing and soccer on both sides of the border made her, as AdWeek announced, “One of the most powerful women in sports.”

After over six years with Heineken/Tecate, Martin returned to Spain to oversee communications at L'Oréal, a European company specializing in beauty products around the world.

Visit the Brewery

Tectae Brewery Baja
Tecate Brewery Vats
Tectae Brewery Baja

In 1994, to celebrate its 50th anniversary, Tecate Brewery opened a small beer garden on the premises. I stopped for a visit back then and noted bright white chairs and tables with the familiar Tecate logo scattered about in a pleasant garden setting where a bartender poured samples.

In December 2018 the current Tecate Beer Garden (Jardin Cerveza) opened to the public. The new modern Beer Garden offered an inside bar area, ample seating, outdoor patio on main floor and upstairs balcony terrace with tables. There is a gift shop to purchase caps, shirts and anything else you might want with the Tecate logo.

The Brewery Tours

The brewery, only seven blocks from the International border crossing in Tecate, began offering guided tours in small groups. Most tours are on Saturdays but special groups can make arrangements for tours during the week.

The brewery tours feature 24 large 250,000-gallon tanks which produce 5 million gallons of beer each month. The product takes 25 days from start to final packaging. Once in the canning facility, 4,000 cans per minute can be processed. The cans themselves are manufactured by a subsidiary company, Ensenada’s Fabrica Famosa, and shipped 70 miles to Tecate. Every effort is made to recycle (cardboard boxes, etc.) or reuse (bottles are sterilized and reprocessed) materials generated by the company.

Note: The brewery suspended tours during the COVID pandemic, and as of June 2022 have not resumed tours. Please check before going.

From San Diego you can get to Tecate via public transportation and walk across. The bus from the El Cajon Trolley Station goes to the Tecate border eight times a day.

One used to be able to arrive by train. Unfortunately, due to a collapsed tunnel, the nostalgic 15-mile train ride from Campo, CA through hills and wooded valleys direct to Tecate has been suspended. According to the Pacific Southwest Railway Museum Association, there are no immediate plans to resume that service.

Brewery tour notwithstanding, Tecate, one of Mexico’s charming Pueblos Mágicos, is a great place to visit. At 1,770 feet elevation, Tecate is in a picturesque valley near the base of Mount Tecate (Mount Kuchumaa to the indigenous locals) which straddles the international border. You can hike to the summit up a nine-mile dirt road gaining 2,000 feet more elevation and a magnificent vista.

Tecate is also home to the world-class spa Rancho La Puerta, a relaxing retreat nestled among the oaks on the slopes of Mount Tecate. For a more in-depth knowledge of local history, a visit to the Museo Comunitario Kumiai in Tecate is worthwhile.

Many head to Tecate just for the food. The highly regarded (5 Star) Restaurante Amores offers contemporary dishes with a varied menu. And then there’s El Mejor Pan de Tecate, one of Baja’s better bakeries.

Or you can just join the locals relaxing in the inviting Parque Miguel Hidalgo, a tree-shrouded plaza in the heart of town.

Tecate Parque Miguel Hidalgo Baja
Parque Miguel Hidalgo
Tecate Parque Miguel Hidalgo Baja

The city of about 120,000 also hosts the annual Tecate-to-Ensenada bicycle ride, with thousands of cyclists from both sides of the border participating. The city also hosts a two-week celebration in July that features dance groups, crafts, food concessions, and exhibits (Los Encinos Park).

However, the name Tecate is most often identified worldwide with that ubiquitous Tecate beer, whose distinctive logo is a cultural icon.

Those cans often get a second life too. It seems that whenever you drive the Transpeninsular highway and come across a stalled truck, or an accident, or construction, that the shiny bright red and glimmering gold Tecate can is so often used as a highway flare.

(For a couple of great books set in Tecate I recommend any of Daniel Reveles’ books, including Tequila, Lemon and Salt, or Enchiladas, Rice, and Beans. While Reveles passed away in December 2019, his insightful glimpses of life in Tecate live on.)

About Greg

Greg Niemann, a long-time Baja writer, is the author of Baja Fever, Baja Legends, Palm Springs Legends, Las Vegas Legends, and Big Brown: The Untold Story of UPS. Visit www.gregniemann.com.

4.8 234 Reviews
  • user logo
    Leonel LeBaron
    From logo

    It was simple to purchase coverage and feeling that I was protected.

  • user logo
    Teresa Stricker
    From logo

    Great service and prices!

  • user logo
    JohnPaul Gemelli
    From logo

    Baja Bound could not have made it an easier ... also, I made a mistake and called them having to leave a message ... but, they called back...

  • user logo
    BC Construction
    From logo

    Wonderful customer service, they made it easy to get my motorcycle insured for a last minute trip into Mexico. Explained the coverage with...

  • user logo
    Rosemary Gomez
    From logo

    Baja Bound Mexican Insurance has been an excellent insurance company to use when you drive into Mexico. We have used them for the past 6...

  • user logo
    Mariano Velazquez
    From logo

    Baja Bound is #1. They make getting Baja Mexico insurance a pleasure.

  • user logo
    Benny Marquez
    From logo

    Great company and they use CHUBB which is a top notch insurance company.We got our policy online 30min before crossing the border and were...

  • user logo
    Grace Centonzo Parker
    From logo

    They make it very easy to get Mexican insurance.

  • user logo
    Devise Travels
    From logo

    QUICK and EASY! Get your insurance completed within minutes. Also, you are provided with a complete multi page document in English and...

  • user logo
    Gary Counts
    From logo

    So convenient and easy to navigate thru the online process. I'll never use any other Mexican insurance service!

  • user logo
    Scott Sichler (Away We Winnebago)
    From logo

    Great site to get your insurance from the Baja experts.

  • user logo
    Art Eugenio
    From logo

    I've had Baja Bound insurance for more that ten years now with thousands of miles logged in Baja. Fortunately, I've only had one fender...

  • user logo
    Refugio I. Rochin
    From logo

    Excellent online and by direct phone. Spanish and English with proven response to questions. Website is very informative about driving in...

  • user logo
    james whitmer
    From logo

    Best insurance I've had so far

  • user logo
    Joey Digiovanni
    From logo

    Easy to work with 😉. Always courteous and helpful. Have used them for all trips to Mexico. Easy website to navigate

  • user logo
    Nicolas Dervé
    From logo

    Very good ans very fast. We hope all will ben good if we need it.

  • user logo
    Angie Rodriguez
    From logo

    I wish every company was as easy to deal with as Baja Bound. I ended up staying in Baja longer than expected and it took a 3 minute phone...

  • user logo
    Jeff G
    From logo

    Went down to TJ June 11 2020 No problems going into TJ but the way back was a ordeal 6 hours in line to get back into the USA but no...

  • user logo
    Siri Hedengran
    From logo

    Super easy to get insurance and had no issues whatsoever.

  • user logo
    Kellye Pummill
    From logo

    Fast and easy!

  • user logo
    Ryan Dee
    From logo

    Baja Bound is the easiest way to set up coverage before you head into Baja. Online, 5-mins, you're done! Simple. I insure my truck and...

  • user logo
    George
    From logo

    Excellent customer service

  • user logo
    Esther Valencia
    From logo

    Super easy to purchase just the coverage you need when crossing the border in your own car. I especially appreciate the fact that I was...

  • user logo
    David Sestak
    From logo

    Buying insurance on line is the most efficient way to go.

  • user logo
    Juan Zuniga
    From logo

    I just would like to know if you guys are going to update the fastpass direction any soon, during the month of January the lane changed to...

  • user logo
    Roger Norman
    From logo

    Convenient, great website, prices are reasonable.

  • user logo
    Tracy Moore
    From logo

    Very easy, quick, and professional

  • user logo
    Lourdes Montoya
    From logo

    Easy, fast, and affordable.

  • user logo
    keith berkley
    From logo

    Been going to baja for 45 years. This is best insurance company i have come accross.

  • user logo
    Juan FL
    From logo

    very easy to pay and value is cheaper than GNP and ABA and they offer the same protection thank you!!!

  • user logo
    robert kepper
    From logo

    They are very good . There website doesn't show you need a title to bring a vehicle across the border.I was stopped and told I had to...

  • user logo
    Chris Barnette
    From logo

    I've used Baja Bound for a number of years to insure both cars and motorcycles on trips I've made to Baja and to central Mexico. The...

  • user logo
    Kenneth Trass
    From logo

    Getting a policy was simple, Provided more than provider for price comparison.

  • user logo
    Edmonton Guy
    From logo

    2nd time purchasing Bajabound MX insurance while on the road. Super Easy, excellent interactive website via laptop of phone. Quick...

  • user logo
    Ryan Frisby
    From logo

    We use them every time we travel to Mexico. Luckily we have not needed their services yet but getting insurance through them is quick and...

  • user logo
    Darrin Baxter
    From logo

    I recently purchased insurance for my trip with Baja Bound because of their reputation and reviews. Easy enough to purchase and print...

  • user logo
    len buckholtz
    From logo

    SIMPLE, STRAIGHTFORWARD. OLD GUYS LIKE THAT. WILL DEFINITELY USE IN 6 MONTHS IF STILL RUNNING AROUND THE WILDS OF BAJA.

  • user logo
    Stephen Graham
    From logo

    Super simple, inexpensive, easy to work with, amicable and great communication

  • user logo
    Supercalifragilistic Expialadosious
    From logo

    Thank God I had a safe trip but it did have me at peace knowing I was fully covered. The staff were friendly and very helpful.

  • user logo
    Nereyda Torres
    From logo

    (Translated by Google) I like the insurance because you can buy it for a day and it assures you in Mexico for the time you go either up to...

  • user logo
    Susana Judd
    From logo

    Easy, quick and fair prices. Easy to deal with if needed.

  • user logo
    Mike Dahl
    From logo

    Signing up for policies is super easy. Never had a claim and hope I don't have to. But the service and process was fast and good.

  • user logo
    Jeff Brandt
    From logo

    so far so good, however I have read good things about them

  • user logo
    Juan Zavala
    From logo

    Excellent

  • user logo
    Bhaskar Singh
    From logo

    Good and clean place.

  • user logo
    robert
    From logo

    If you are going to Mexico Baja Bound is excellent. Buy online, good price, good quality. Fast and efficient.

  • user logo
    Mark Sokol
    From logo

    Easy to obtain, good quality, auto insurance for Mexico.

  • user logo
    Angie Rodriguez
    From logo

    I ALWAYS forget to get insurance on our Mexico trips but Baja Bound makes it so easy- I can do it from my phone in the car on the way and...

  • user logo
    Mehdi Fahid
    From logo

    I reapplied for my Baja Bound Mexican car Insurance yesterday and I spoke to Ms. Shauna. This lady processed my application quickly and...

  • user logo
    Christian Minor
    From logo

    Team were on point, provided inside information, prices were great and they had my proposal already in the system when I called back....

  • user logo
    J P
    From logo

    Very easy to buy Mexican insurance 👌

  • user logo
    bruce robeson
    From logo

    Good service, good products...

  • user logo
    Scott Higgins
    From logo

    Very knowledgeable and helpful.

  • user logo
    jos en elly balemans - wouters
    From logo

    We were trying to get an insurance for our RV in Mexico, we come from Europe and we drive with Belgium license plates. I tried a lot of...

  • user logo
    richard carr
    From logo

    fast replies and great price!

  • user logo
    joel cunningham
    From logo

    Took just a few minutes on line. Easy even for a 75 year old

  • user logo
    don letson
    From logo

    Great renewal process, if only south Dakota would do the same for car registration.

  • user logo
    Luis Cortes
    From logo

    Easiest way to purchase insurance when traveling to Mexico. I have used their service for the last 7 years and it only gets easier and...

  • user logo
    Sengoz N
    From logo

    SERIOUS.

  • user logo
    Chris Temple
    From logo

    Quick, easy and gr8 pricing .

  • user logo
    Larry French
    From logo

    By far the best service for Mex insurance in Baja. They are personally there for you if you have problems south of the border.

  • user logo
    John I. Mitchell
    From logo

    Professional and affordable.

  • user logo
    Aj
    From logo

    Reasonable prices and we thought best chance to actually get results if we needed them.

  • user logo
    Tracey Easter
    From logo

    Great insurance! Bought one year but was cured in 2 days on my visit to El Sauzal de Rodriguez next to Ensenada. Not an enjoyable place to...

  • user logo
    Steven Rust
    From logo

    Baja Bound was recommended to us by a fellow SCORE racer for the Baja 400 in Ensenada. We insured 12 vehicles with multiple drivers and BB...

  • user logo
    Daniel “Dan M” Markofsky
    From logo

    Third time working with Baja Bound and they made it easy! Thanks!

  • user logo
    j dougher ty
    From logo

    Great service, EZ and reasonbably priced. Been using Baja Bound for many years now. Great company and people!

  • user logo
    Carlos Vazquez
    From logo

    I called Baja Bound and Rigo from customer service was the most helpful person I've ever spoken to! If you get a chance to speak to Rigo...

  • user logo
    masa SAL.
    From logo

    Good seevice have use baja bound for many years good price....

  • user logo
    Gary Chapman
    From logo

    Only place to get insurance 👍

  • user logo
    Robert Goody Good Real Estate Mesquite Nevada
    From logo

    Thank goodness never had to use this. Great interactive website to huy.

  • user logo
    Tyler Riddle
    From logo

    Easy to buy! I didn’t have to use it, so no clue on that front

  • user logo
    Phil Noble
    From logo

    If you’re looking for Mexican Insurance that you can trust and feel good about while traveling in Mexico, you’ve found the right place....

  • user logo
    Cyndee Congrove
    From logo

    Great customer service, quick, friendly staff helpfully answered all questions, very patient with my learning curve on a new product. Would...

  • user logo
    Jo
    From logo

    Baja Bound Insurance has gone above and beyond for me in their customer care. I was a pain as a customer, bought the wrong insurance, had...

  • user logo
    Sean Vincent
    From logo

    Great policy and easy to get.

  • user logo
    Carlos Antonio Lopez Chavez
    From logo

    Great service, whoever answered my call was very helpful. First time using Baja Bound and I was expressed with the service. We'll see in...

  • user logo
    Alexandra O'Conner
    From logo

    I'm listening to the audiobook of God and Mr. Gomez at this very minute. One of my favorite books. Reading this article was sad but...

  • user logo
    George Shafer
    From logo

    Flawless trip!

  • user logo
    Jennifer Toups
    From logo

    Baja Bound is and has been my go to Mexico insurance company. The website is extremely easy to use, keeps all your info for a quick...

  • user logo
    Blake Glassco
    From logo

    I will never drive south of the border without Baja Bound in my center console. I was in an accident a couple hours south of Ensenada and...

  • user logo
    Eva Ortiz
    From logo

    Anytime we cross the border, I go to BAJA BOUND and purchased insurance online. It’s easy and the website is thorough in explaining what...

  • user logo
    Mike Alexander
    From logo

    I had questions while submitting for Insurance on line so I called them. The customer service agent was exceptional on helping me to get...

  • user logo
    Chyla Nava
    From logo

    Great, easy to use service. I haven't had to file a claim (and hope I never have to) but the online portal is very easy to use, and it's...

  • user logo
    JUSTINE SERRANO
    From logo

    I purchased insurance through them & CHUBB for our trip to San Felipe. Unfortunately, we had to cancel due to our vehicle having an oil...

  • user logo
    Ryan Perkio
    From logo

    I have been using BajaBound Insurance for 15 years - multiple trips per year. Their website is easy, their coverage is great, and the...

  • user logo
    Kerbi Pryor
    From logo

    Have used different times with different vehicles and each time was very simple - each time we have had to use extra days and was made...

  • user logo
    Gaspard Robo
    From logo

    Extremely well designed website and a smooth experience! Would recommend to anyone looking for US - Mexico insurance!

  • user logo
    Pierre Champigny
    From logo

    Excellent service! Michelle made it so easy for me to purchase a 6 month mexican policy for all of Mexico. A couple quick back and forth...

  • user logo
    Eric Neitzel
    From logo

    Michelle is so efficient and thorough.

  • user logo
    R Dub! / Ramblin' Randy
    From logo

    Used them for the first time - twice in the past 10 days. LOVED how easy it was to customize my own policy right at my desk, print up the...

  • user logo
    Brian Anderson
    From logo

    Good coverage in several categories, with an efficient online purchasing experience and low cost. I felt confident going into Mexico on my...

  • user logo
    Larry Cottingham
    From logo

    Great service, very helpful people there.

  • user logo
    Kelly Carney
    From logo

    Yara is very helpful and explains everything. Love working with companies like this.

  • user logo
    Stvy84
    From logo

    Best Mexican Insurance Service Office, always ready to assist customers....Mrs. Yara, the best....👍👌🤝🤝

  • user logo
    Tudor Thomas
    From logo

    Baja Bound makes buying insurance for going south of the border as easy as it gets. The website is the easiest I have used and the staff...

  • user logo
    Tony Vigil
    From logo

    My wife and I were in Baja the 1st week of October. Insurance through Baja Bound was quick and easy. Thank you

  • user logo
    Amy O'Neill
    From logo

    Easy to use website. We felt so much better having insurance for our family trip to Mexico.

  • user logo
    Jeff Dippel
    From logo

    Honestly their app is so fantastic and saves all my info I can literally buy the same insurance for my Baja trips in less than 45 seconds...

  • user logo
    ALI S.
    From logo

    Very easy process to purchase online. Very reasonable rates. Lots of good insight and helpful information on their website. My wife...

  • user logo
    Colin
    From logo

    Super-easy and instant. Very happy with initial purchase.

  • user logo
    Paul Niehouse
    From logo

    Extremely easy to acquire a policy. Many options available. Reasonable rates.

  • user logo
    Kyle Spahn
    From logo

    I have used Baja Bound for years. Very easy and affordable.

  • user logo
    Jermaine Coston
    From logo

    Baja Bound makes insurance for my occasional weekend motorcycle trips to Mexico easy and affordable. I can buy my previously-purchased...

  • user logo
    RaMon McBride
    From logo

    I have not had any claims thus far so rating is based on ease of purchase.

  • user logo
    Dylan Balderson
    From logo

    Easiest method of getting Mexican auto insurance. Best rate we found and was setup in no time.

  • user logo
    Isi Soto
    From logo

    Easy to get and the price is right

  • user logo
    Kim Nguyen
    From logo

    Amazing customer service. Very attentive. Definitely will do business with BAJA BOUND in the future. Thanks.

  • user logo
    Kierian Kuklok
    From logo

    I have been a customer for years and when I really needed them they stepped up in every way. I had a freak accident to my car and they...

  • user logo
    Kent Ferrin
    From logo

    I have used Baja Bound for insurance for many years. Their online process is easy and cost efficient. I have never had to use them for an...

  • user logo
    jarrod williams
    From logo

    Trip was awesome.

  • user logo
    Ed Derge
    From logo

    Great insurance for your motor trip to Mexico.

  • user logo
    Christa Bedwin
    From logo

    Rigo at the office has been so supportive and awesome, both on e-mail and by telephone. He helped me figure out details of my trip, sort...

  • user logo
    Dennis Rogers Viejo Loco Chingon
    From logo

    Mexican Insurance made easy, I have used Baja Bound Mexican Insurance for all most 5 years, price and ease is great, luckily I have never...

  • user logo
    Andreas Hansen
    From logo

    Was planning to go to Mexico, but unfortunately my bike broke down. Got very friendly and fast service from Rigo. A full refund within back...

  • user logo
    Repo and Boogies Rv Baja journal 2020
    From logo

    Day, night, while they are on vacation. Anytime. They are the best most helpful insurance companies on either side of the border!!! THE...

  • user logo
    Gabe Matthews
    From logo

    Where do i start..... you dont know you have good insurance until you have to actually use it. I have had Baja Bound INS for over 5 years...

  • user logo
    Marc Vance
    From logo

    Easy easy easy... I have my co pilot (wife) set it all up on the drive south to the border. With in minutes we are set to cross the border...

  • user logo
    Rivera Jose
    From logo

    Quick easy to navigate website

  • user logo
    Seismic Waterfinder
    From logo

    Very excellent service, needed insurance for Mexico, price was fair. The custumer service rep was Yara

  • user logo
    Verna Brem
    From logo

    This company is the best 👌

  • user logo
    Louis Schneidman
    From logo

    I had an awesome experience with Baja Bound. Family owned and highly personal, top notch customer service. I have total peace of mind...

  • user logo
    Ted Talmon
    From logo

    Easy to renew my policy after two years. Good database!

  • user logo
    Tiffany Sorocco
    From logo

    Super easy I just entered my info on line paid $60 for 5 days of coverage and the policy was emailed to me. I never had to use it...

  • user logo
    Howard M Elster
    From logo

    2nd year with Chubb. No problems

  • user logo
    Rebecca Newell
    From logo

    Great service!

  • user logo
    John Ellis
    From logo

    A very easy to use website and good selection and rates. In the 10 years I have travelled in Baja, this is the only site I have used.

  • user logo
    Peter Pontell
    From logo

    Save the hassle of trying to find a Mexican Insurance shop or waiting in line if you do. Baja Bound Mexican insurance on line is quick,...

  • user logo
    Dr Don Healthy Brain Resort
    From logo

    Great insurance policy experience for our Mexico travels

  • user logo
    Adrianna Dorsey
    From logo

    Great company, great prices, and even better customer service. We've lived in Baja for 7 years and have used them for the past 6years....

  • user logo
    Corinne Huntress
    From logo

    I absolutely love this company and site! We travel frequently between Arizona and Puerto Penaso, thus I have used the company multiple...

  • user logo
    JC Lam
    From logo

    Purchasing process was easy. First time I have bought Mexican insurance online. Before I would stop somewhere in San Diego close to the...

  • user logo
    Sheldon Caughey
    From logo

    Best Claim Service. Staff went out of their way to resolve and settle an accident claim for me. I recommend Baja Bound having used them for...

  • user logo
    Edilver Martinez
    From logo

    Our go to Baja car insurance, everytime we take a visit down south . Usually it's for a day trip either for a quick getaway with the family...

  • user logo
    richard colman
    From logo

    This is an update to my previous review. Baja Bound, unbidden on my part, reached out to me to assist. They coordinated a contact with...

  • user logo
    Bruce Thacker
    From logo

    No claims but purchase was quick and simple.

  • user logo
    benjamin bakke
    From logo

    Easy insurance for peace of mind

  • user logo
    Jose Feliciano
    From logo

    (Translated by Google) Hello, excellent service, fast. I don't waste time waiting anywhere else... I'll do it. In line when I go on the...

  • user logo
    Pim Handgraaf
    From logo

    Great company. unlike their competitors, Baja Bound answers the phone and you're talking to a real person. Highly reccomend!

  • user logo
    Rail1riders
    From logo

    Quick, easy, well designed website and not just for Baja. Good rates for temporal residente gringos. We’re now living in Jalisco. Printed...

  • user logo
    Charles Hardison
    From logo

    Easy to use and good peace of mind.

  • user logo
    Jay Ross
    From logo

    Super easy to sign up for insurance for both our Truck and Four Wheel Pop-Up camper. We had no issues while driving south of the boarder......

  • user logo
    Richard Schweiger
    From logo

    Very professional, very helpful, great policy, I couldn't be happier with Baja Mexican Insurance, the friendly smiles and ease of it all in...

  • user logo
    Jolene Bibian
    From logo

    Shauna at Baja Bound was AWESOME!! We had specific questions about how to quote the policy based on our vehicle type and she was super...

  • user logo
    Mike Oveson
    From logo

    Baja Bound made it SO EASY to purchase insurance for our one week trip to Tijuana. I would definitely use them again for future trips and...

  • user logo
    Maria Smith
    From logo

    Easy and affordable.

  • user logo
    Ted Ramirez
    From logo

    Baja Bound Mexico Insurance provided great assistance during our drive into Hermosillo Son. last December 2021. We were victims of...

  • user logo
    Roberto Garcia
    From logo

    Easy and fast in less than 10 minutes you could have insurance for Mexico. I have used them for about 8 years already.

  • user logo
    Marilyn Moore Gianetti
    From logo

    Easy to renew, offers the best coverage for me to feel comfortable while driving in Mexico.

  • user logo
    Edward Ramos
    From logo

    Great service, quick response time.

  • user logo
    Slumdog Gump
    From logo

    Changed some money. Good rate and friendly people.

  • user logo
    Heather Limon
    From logo

    I have been very impressed with the help I received from the insurance. I have used them for years and never needed their help. This time...

  • user logo
    Jeff Bunker
    From logo

    Great coverage options . Price buy and print policy , very quick and easy , highly recommend them when driving in Mexico

  • user logo
    Michelle Cloud-Hughes
    From logo

    I've used this company for all my Baja trips. Always super easy and straightforward, and I've never had any issues or problems.

  • user logo
    Kristina Leano
    From logo

    Michelle L. is the best Client Care Specialist! I originally purchased a policy a few months ago when we moved to Mexico. Then, my car...

  • user logo
    Jose Paez
    From logo

    Had a great experience getting insurance at Baja Bound, before I always stoped at the border to purchase my insurance, not anymore. By the...

  • user logo
    Cesar Lopez
    From logo

    Very convenient, great price !!

  • user logo
    Jason Ware
    From logo

    Easy to buy Mexico car insurance from and good service

  • user logo
    Herb Harster
    From logo

    2nd time I have used this company,, first class service and great price.

  • user logo
    Charles Gee
    From logo

    Incredibly fast and painless. Paid about $180 for a month of coverage. It was easier than going on line.