San Diego, CA / Tijuana, BC, July 1, 2016 – BorderTraffic.com’s one-of-a-kind mobile app gives travelers what no other source can – reliable, up-to-the-minute, comprehensive video coverage of the San Ysidro and Otay Mesa ports of entry that lets them easily choose when and where to cross and which lane to use to save the most time. To help travelers less familiar with the crossings, video analytics are used to generate exclusive AccuWait time estimates in hours/minutes.
Over 300,000 people per month trust BorderTraffic.com as the only accurate source of 24/7 information about Tijuana’s two crossings. When they began clamoring for an app, company president, Greg Yova, determined to do things differently: “I get frustrated with apps that seem like they’re made to show off how clever the designers are rather than actually doing what the user needs. So we asked our site users to help create our app. Through multiple surveys, they told us what they want and then helped us refine it.”
The result is a robust app with simpler navigation to higher quality videos and more views. Useful features have been added like Time My Crossing and My Favorite Videos which allows travelers to compare two different crossing options in mere seconds. My Alerts automatically contacts users when their preprogrammed criteria is met, e.g., “Notify me when the San Ysidro Ready Lane wait is less than 15 minutes.”
Border unpredictability is legendary – seasoned crossers know there’s no “good time to cross” that always holds true. The addition of “fast” lanes has complicated things further and often creates counter-intuitive scenarios where the “slow” lanes have a shorter wait than the “fast” lanes. Border reports from radio, television, Facebook, and government are often incomplete, incorrect, or unavailable when the crosser needs them.
While crossing the world’s busiest border will never be completely stress-free, BorderTraffic.com’s app certainly removes most of the unknowns and lets travelers relax, confident that they have round-the-clock access to the trustworthy information needed to avoid wasted time and ensure the most efficient trip possible every time. App user, Marie Acosta, agrees, “What an incredible app! I’ve lived my whole life in Tijuana and nothing helps like this.”