pixel

More Adventures!

Cerveza Tijuana

By Kyle Hargrave

Cerveza Tijuana

Beer is good. Craft beer is better. Pure craft beer is the best. This is the mantra of Cerveza Tijuana, developed by its creator Jose Antonio Gonzalez Ibarra, and memorialized in its relentless dedication to making pure craft beer. Mankind’s love affair with beer can be traced back as far as seven thousand years, and it has been a fiery and passionate relationship ever since. The quest to create the perfect beer recipe rivals that of a man in search of the perfect woman; a journey that can be frustrating, elusive, and arduous, and in the end (if all works well)- intoxicating.

In a time where Craft Beer is becoming almost as prevalent as commercial beer, Cerveza Tijuana stands apart in its commitment to producing what is known as pure craft beer. Pure craft beer is produced through an unwavering adherence to a specific recipe and an unchanging process. With no additives, pure craft beer’s alcohol content, color, taste, and smell are exactly what the name denotes--pure. This emphasis on purity leaves the beer drinker savoring the natural taste of hops and barley, not food coloring or other unwanted ingredients. Hops, barely, yeast, and water. Sounds simple, yet combining those ingredients and developing body, color, taste and smell is an intricate process. Cerveza Tijuana only uses the best ingredients, even if that means paying extra to procure them.

Cerveza Tijuana

The beer brewed at Cerveza Tijuana is the product of a man -the quintessential beer aficionado- who would stop at nothing to satiate his desire to bring Mexico a beer like no other. Jose Gonzalez’ love affair with beer started from childhood. The son of one of Mexico’s premier beer distributors, Jose traveled throughout Mexico learning exactly what beer drinkers wanted from their frothy beverages. He knew that good beer can only come from a great recipe. After acknowledging his life’s purpose- to create and deliver a new and delicious Mexican beer- Jose embarked on a mission to find a recipe that could do such a thing. Jose’s journey led him to the nation that holds the global record for beer consumption, and a longstanding history for creating unrivaled beer- the Czech Republic. The creation of Pilsner in Czech Republic around 1842 caught Jose’s attention because of its transparent golden color, high foaminess, and light flavor. Jose fell in love with the pilsner recipe and brought it back along with several Czech brewmaster’s in order to help him develop his brewery.

After acquiring the perfect recipe and constructing his brewery on top of what was discovered to be the highest quality underground water source in Tijuana, Jose finally accomplished what he set out to do- to produce what has become one of Mexico’s most unique beers. With a beer made by a man who fell in love with Tijuana, a beer conceived and produced in Tijuana, there was only one name that was fitting for Jose’s product… TJ Beer. TJ Beer can be described generally as a traditional Pilsner beer with a Mexican twist. The quality and unique nature of TJ Beer has been acknowledged through a mountain of accolades received from beer festivals around the globe. With Cerveza Tijuana offering beers across the taste spectrum, you are sure to find a beer to quench just about anybody’s thirst. From the clear and smooth TJ Light to the dark and frothy Morena, Cerveza Tijuana will be sure to serve up a beverage just the way you like it. No matter what type of beer you order, there is one thing that holds true, Cerveza Tijuana spares no expense to deliver beer of the highest quality with almost unrivaled purity.

Cerveza Tijuana

Cerveza Tijuana now exports to Japan, Australia, Chile, and yes, the United States of America. However, if you are looking for TJ Beer in the States it might be hard to find so your best bet to procuring a cold TJ Beer is making the trip down to La Taberna, which is located adjacent to the brewery. Cerveza Tijuana only exports a portion of the products made at the brewery. Some of their most delicious beers (Rosarito, Brava, and Bufadora) can only be enjoyed by pulling up a stool at the bar in La Taberna. Jose Gonzalez’ obsession with the perfect beer didn’t stop with Czech inspired formula, he wanted beer drinkers also to be able to have a more tangible beer drinking experience. In order to accomplish this, Jose imported a Czech made bar to install in La Taberna, in addition to modeling the entire tavern after what can be found in the Czech Republic. While sipping on a delicious pilsner beer inside La Taberna, you almost feel as though you are slipping out of Tijuana and into a traditional Eastern European tavern. If the beer and atmosphere aren’t enough to lure you in, La Taberna also offers excellent food, live music, and karaoke.

The brewery offers tours upon reservation, but will make exceptions if circumstances permit. A tour includes a visit to production stage of the brewery, a meet and greet with the brewmaster (if he is available), a plethora of information, and a tasting of Cerveza Tijuana’s great products. You can order your favorite TJ beer in bottles or kegs online or by phone. With one sip of a frosty TJ Beer you will be able to taste the product of an epic love story between a man and the eternal object of his affection.

Cerveza Tijuana

La Taberna - Cervecería Tijuana

Blvd. Fundadores No. 2951
Col. Juarez, Tijuana B.C. Mexico 22150
From the U.S.: 011-52 (664) 638-8662 & 63
Reservations: 011-52 (664) 684-2406
Email: info(at)tjbeer.com

Cerveza Tijuana Cerveza Tijuana
4.7 112 Reviews
  • user logo
    Charles Gee
    From logo

    Incredibly fast and painless. Paid about $180 for a month of coverage. It was easier than going on line.

  • user logo
    Chyla Nava
    From logo

    Great, easy to use service. I haven't had to file a claim (and hope I never have to) but the online portal is very easy to use, and it's...

  • user logo
    Kierian Kuklok
    From logo

    I have been a customer for years and when I really needed them they stepped up in every way. I had a freak accident to my car and they...

  • user logo
    Lourdes Montoya
    From logo

    Easy, fast, and affordable.

  • user logo
    Aj Cornejo
    From logo

    Reasonable prices and we thought best chance to actually get results if we needed them.

  • user logo
    Adrianna Dorsey
    From logo

    Great company, great prices, and even better customer service. We've lived in Baja for 7 years and have used them for the past 6years....

  • user logo
    Gary Counts
    From logo

    So convenient and easy to navigate thru the online process. I'll never use any other Mexican insurance service!

  • user logo
    Joey Digiovanni
    From logo

    Easy to work with 😉. Always courteous and helpful. Have used them for all trips to Mexico. Easy website to navigate

  • user logo
    Jolene Bibian
    From logo

    Shauna at Baja Bound was AWESOME!! We had specific questions about how to quote the policy based on our vehicle type and she was super...

  • user logo
    Rebecca Newell
    From logo

    Great service!

  • user logo
    Maria Elena Smith
    From logo

    Easy and affordable.

  • user logo
    Mehdi Fahid
    From logo

    I reapplied for my Baja Bound Mexican car Insurance yesterday and I spoke to Ms. Shauna. This lady processed my application quickly and...

  • user logo
    Benjamin Driebe
    From logo

    Absolutely fantastic, I already forgot her name because I have a terrible memory but the woman that helped me on the phone was wonderful,...

  • user logo
    richard carr
    From logo

    fast replies and great price!

  • user logo
    Juan Zuniga
    From logo

    I just would like to know if you guys are going to update the fastpass direction any soon, during the month of January the lane changed to...

  • user logo
    Richard Schweiger
    From logo

    Very professional, very helpful, great policy, I couldn't be happier with Baja Mexican Insurance, the friendly smiles and ease of it all in...

  • user logo
    Ryan Frisby
    From logo

    We use them every time we travel to Mexico. Luckily we have not needed their services yet but getting insurance through them is quick and...

  • user logo
    Jan Muhammad
    From logo

    I need a tourist visa for maxico I'm from pakistan help me sir

  • user logo
    Tracy Moore
    From logo

    Very easy, quick, and professional

  • user logo
    robert kepper
    From logo

    They are very good . There website doesn't show you need a title to bring a vehicle across the border.I was stopped and told I had to...

  • user logo
    Edilver Martinez
    From logo

    Our go to Baja car insurance, everytime we take a visit down south . Usually it's for a day trip either for a quick getaway with the family...

  • user logo
    Daniel “Dan M” Markofsky
    From logo

    Third time working with Baja Bound and they made it easy! Thanks!

  • user logo
    Steve Bender
    From logo

    Have never needed to use the insurance fortunately but the website always works great. Can buy a policy in about a minute.

  • user logo
    Jose Paez
    From logo

    Had a great experience getting insurance at Baja Bound, before I always stoped at the border to purchase my insurance, not anymore. By the...

  • user logo
    JUSTINE SERRANO
    From logo

    I purchased insurance through them & CHUBB for our trip to San Felipe. Unfortunately, we had to cancel due to our vehicle having an oil...

  • user logo
    Christian Minor
    From logo

    Team were on point, provided inside information, prices were great and they had my proposal already in the system when I called back....

  • user logo
    George
    From logo

    Excellent customer service

  • user logo
    Kellye Pummill
    From logo

    Fast and easy!

  • user logo
    Jennifer Toups
    From logo

    Baja Bound is and has been my go to Mexico insurance company. The website is extremely easy to use, keeps all your info for a quick...

  • user logo
    Cesar Lopez
    From logo

    Very convenient, great price !!

  • user logo
    Louis Schneidman
    From logo

    I had an awesome experience with Baja Bound. Family owned and highly personal, top notch customer service. I have total peace of mind...

  • user logo
    Phil Noble
    From logo

    If you’re looking for Mexican Insurance that you can trust and feel good about while traveling in Mexico, you’ve found the right place....

  • user logo
    Jeff Bunker
    From logo

    Great coverage options . Price buy and print policy , very quick and easy , highly recommend them when driving in Mexico

  • user logo
    Burrell DeVine
    From logo

    Easy to navigate and very competitively priced! I had to call in and add an additional day, they couldn't have been any more pleasant to...

  • user logo
    Nereyda Torres
    From logo

    Me gusta la asuguranza porque la puedes comprar por un dia y te asegura en Mexico por el tiempo que vas ya sea hasta por mes (Translated...

  • user logo
    james whitmer
    From logo

    Best insurance I've had so far

  • user logo
    Rail1riders
    From logo

    Quick, easy, well designed website and not just for Baja. Good rates for temporal residente gringos. We’re not living in Jalisco. Printed...

  • user logo
    Matt B
    From logo

    I always use Baja Bound to source my insurance while traveling to Mexico. Fortunately, I have not had to file any claims. I do appreciate...

  • user logo
    Refugio I. Rochin
    From logo

    Excellent online and by direct phone. Spanish and English with proven response to questions. Website is very informative about driving in...

  • user logo
    Kelly Carney
    From logo

    Yara is very helpful and explains everything. Love working with companies like this.

  • user logo
    Slumdog Gump
    From logo

    Changed some money. Good rate and friendly people.

  • user logo
    Jeff G
    From logo

    Went down to TJ June 11 2020 No problems going into TJ but the way back was a ordeal 6 hours in line to get back into the USA but no...

  • user logo
    don letson
    From logo

    Great renewal process, if only south Dakota would do the same for car registration.

  • user logo
    len buckholtz
    From logo

    SIMPLE, STRAIGHTFORWARD. OLD GUYS LIKE THAT. WILL DEFINITELY USE IN 6 MONTHS IF STILL RUNNING AROUND THE WILDS OF BAJA.

  • user logo
    Susana Judd
    From logo

    Easy, quick and fair prices. Easy to deal with if needed.

  • user logo
    Seismic Waterfinder
    From logo

    Very excellent service, needed insurance for Mexico, price was fair. The custumer service rep was Yara

  • user logo
    Nicolas Dervé
    From logo

    Very good ans very fast. We hope all will ben good if we need it.

  • user logo
    Blake Glassco
    From logo

    I will never drive south of the border without Baja Bound in my center console. I was in an accident a couple hours south of Ensenada and...

  • user logo
    JohnPaul Gemelli
    From logo

    Baja Bound could not have made it an easier ... also, I made a mistake and called them having to leave a message ... but, they called back...

  • user logo
    Jeff Brandt
    From logo

    so far so good, however I have read good things about them

  • user logo
    Sengoz N
    From logo

    SERIOUS.

  • user logo
    Kenneth Trass
    From logo

    Getting a policy was simple, Provided more than provider for price comparison.

  • user logo
    Esther Valencia
    From logo

    Super easy to purchase just the coverage you need when crossing the border in your own car. I especially appreciate the fact that I was...

  • user logo
    Larry Cottingham
    From logo

    Great service, very helpful people there.

  • user logo
    Luis Cortes
    From logo

    Easiest way to purchase insurance when traveling to Mexico. I have used their service for the last 7 years and it only gets easier and...

  • user logo
    j dougher ty
    From logo

    EZ Peasy insurance purchase. Great service every time I've used them. Had to cancel one time when my travel plans went away - no problem....

  • user logo
    Paul Niehouse
    From logo

    Extremely easy to acquire a policy. Many options available. Reasonable rates.

  • user logo
    Colin
    From logo

    Super-easy and instant. Very happy with initial purchase.

  • user logo
    Howard M Elster
    From logo

    2nd year with Chubb. No problems

  • user logo
    Cyndee Congrove
    From logo

    Great customer service, quick, friendly staff helpfully answered all questions, very patient with my learning curve on a new product. Would...

  • user logo
    Art Eugenio
    From logo

    I've had Baja Bound insurance for more that ten years now with thousands of miles logged in Baja. Fortunately, I've only had one fender...

  • user logo
    Gabe Matthews
    From logo

    Where do i start..... you dont know you have good insurance until you have to actually use it. I have had Baja Bound INS for over 5 years...

  • user logo
    keith berkley
    From logo

    Been going to baja for 45 years. This is best insurance company i have come accross.

  • user logo
    Ryan Perkio
    From logo

    I have been using BajaBound Insurance for 15 years - multiple trips per year. Their website is easy, their coverage is great, and the...

  • user logo
    RaMon McBride
    From logo

    I have not had any claims thus far so rating is based on ease of purchase.

  • user logo
    Larry French
    From logo

    By far the best service for Mex insurance in Baja. They are personally there for you if you have problems south of the border.

  • user logo
    Tudor Thomas
    From logo

    Baja Bound makes buying insurance for going south of the border as easy as it gets. The website is the easiest I have used and the staff...