If you’re planning to visit Baja California Sur, it’s important to know that the state’s Revenue Law establishes a tourism-related charge known as Embrace it.

To clarify questions and avoid speculation, this article was prepared using official sources, including the Baja California Sur Ministry of Finance and Administration—the agency responsible for collecting this fee—as well as the state regulations that authorize it.

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My name is Larry Serna, and Baja isn’t just a place to me: it’s part of who I am. I was born in 1996 in Chula Vista into a family that already had Baja’s camping and racing spirit running through their veins.

My father used to ride his dirt bike on the weekends in Baja with his friends. I used to always see him go and was really excited to hear the stories he had to tell about his ride. He is the reason why I started riding dirt bikes and fell in love with Baja.

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So far, 2026 has handed us a lot of surprises weather-wise. Initially, the Nation was divided by dueling Ying and Yang weather systems. The northern one belted eastern states from Maine all the way down to Florida with unseasonably cold and snowy conditions. At the same time, states in the southwest benefited from warm, dry summerlike weather that made February feel like we were headed into June.

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There is a special kind of magic found in the back roads of Baja California, one found surprisingly not far from the highway, along the winding, dusty stretches of the Ruta Médano.

South of Rosarito and north of Ensenada, just inland from Primo Tapia, the Ruta Médano is a bit like a backcountry speakeasy - you only know its there if you know it’s there. It’s a landscape that rewards the curious—those willing to trade the high-speed convenience of the Toll Road for a bit of a bumpy dirt road and the promise of something hidden.

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