Before James Holloway was born in 1987, his family was already in motion. His parents and older sister, Katie, decided to close a chapter in Alaska and begin again in Stockton, California. It was there, in the quiet Central Valley, that James grew up far from the ocean… but not far from its call.
Family vacations to coastal destinations like Santa Cruz and Pismo Beach planted something that would soon turn into an obsession. Surfing captured him at a young age. He started like any other California teenager: wanting to spend as much time in the water as possible. But for James, simply surfing wasn’t enough. He wanted to understand the board - to mentally take it apart and discover how it was made.
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